This is where it starts. Quiet grind. Big vision. “Elevation Begins Here” is about stepping into that version of yourself you’ve been working towards — the one that moves with purpose, discipline, and a hunger for more. It’s not about perfection, it’s about progression. It’s showing up every day, even when no one is watching. This drop is a symbol of that first step — of locking in, moving with intention, and choosing growth on your terms. Chapter I isn’t just a product. It’s a moment. A declaration that elevation isn’t just physical — it’s mental, emotional, and spiritual. If you’re wearing it, you’re part of it.